By definition, an Elevator Pitch is a quick persuasive speech that is used to create interest in a project, a concept, or people.
Usually an “elevator pitch” is is a short, verbal presentation during recruitment process intended to focus on the candidate’s education, skill set, background and interests. It should last no longer than an elevator ride (hence the name) and should fall somewhere between 30 seconds to 2 minutes in length.
In HE teaching this method can be used as an activity to summarize the most important information from previous classes and present them to other people in the class, in the form of a short speech.
No specific tools.
This is a method that can is often used in small classes, where students are divided into groups of 3-4 people, but it works also with big ones (more than 100), dividing the participants into similar small groups and asking them to produce a video recording of the Elevator Pitch (in order to avoid a long time for all the presentations).
Each group has to design a short presentation with summaries of the most important information from of the previous module that they study. Each group of students chooses a temporary leader, who will present their results in a form of “elevator pitch” not longer than 5 minutes. For the next presentation another person from the group has to be chosen to be a leader (so everyone has the opportunity to speak and present).
Here is the structure usually used for elevator pitch:
- Introduction: topic which will be presented.
- Summary: brief summary of main content.
- Most important/interesting information: what was the most important/interesting from point of view of the subject/further study/practice/etc.?
- Closing: one sentence to sum up.
The aim of the activity is to develop critical thinking and analysis skills (summary/most important information) and oral communication skills (to make presentations).
It forces students to think deeply about the material they learned. Watching each others’ presentations, they learn different ways of presenting the same information and different approaches to summarize what they think is the most important.
Assessment is usually done in the form of a peer-review. After all groups have presented their summaries they can comment and vote for the best one.
At the end, the teacher summarises the whole activity and gives feedback to students.
MindTools Crafting an Elevator Pitch
Southern New Hampshire University What is an Elevator Pitch? Examples for Students and Job Seekers
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